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About 10 to 15 minutes into every show Shep would usually give
the station ID followed by a string of commercials.
Many commercials were pre-recorded and he would often sing
along or poke fun at them, others he would do from a script.
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Some Humorous Station IDs |
(8-25-66) "Speaking of rottenness" |
(4-16-66)
"Speaking of nuts" |
(6-11-66
Limelight) "Speaking cream cheese" |
"Trashing the
commercials" (12-22-75) |
|
Commercials |
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Aero Mexico |
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|
|
Air Jamaca |
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| Alexis
Lichine Beau-Jolais Wine |
7-18-73 |
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| Bachman
Pretzels |
9-29-75 |
|
|
Ballantine Beer |
|
 |
|
Buick |
(11-18-63) |
|
|
Collegiate Institute |
(3-7-66)
|
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Correctol |
9-29-75 |
|
| Dell
Paperbacks |
9-29-75 |
|
| Di Gel |
9-29-75 |
|
|
Electronic Workshop |
(6-25-60) |
|
| European
Health Spa |
9-29-75 |
|
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General Tire |
|
|
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Gogomobile |
|
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Grand Union |
(6-25-60) |
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Great Shanghai |
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Honda |
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Kent |
(4-16-66)
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Iran Airlines |
|
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|
Limelight |
(4-25-63
before LL shows started)
(5-19-66 for
his show) |
 |
| Long
Island Press |
9-29-75 |
|
|
Lufthansa Airlines |
|
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| Macleans
Toothpaste |
|
|
|
Mandarin House |
(11-28-63)
|
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| Marboro
Book Stores |
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| Marlboro
Cigarettes |
|
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Miller Beer |
(4-16-66)
|
 |
|
New York Times |
(3-7-66)
|
 |
|
North Shore University Hospital |
9-29-75 |
|
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Nucoa Margarine
|
~ 66-68 |
|
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Orbachs |
|
|
Ornithopter
 |
1971 / 1972 |
 |
|
Paperbook Gallery |
(4-25-63) |
|
|
Piel's Beer |
(3-7-66)
|
 |
| Pottery
of All Nations |
|
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| Prexy's |
|
 |
|
Regal Crown Sour Candies |
(8-9-66) |
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| Renault
cars (spelling?) |
|
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Rheingold Beer |
|
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Roosevelt Savings Bank |
9-29-75 |
|
|
Rover 2000 |
(5-19-66) |
 |
|
Sunoco |
(6-25-60) |
 |
| Sweet
and Low |
7-18-73 |
|
Sweetheart Soap
 |
1956 |
 |
|
Theragram |
9-29-75 |
|
| Triumph
TR3 |
|
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|
Village Voice |
(6-25-60) |
 |
|
Wohlmuth |
(5-19-66) |
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WOR Christmas Fund |
(12-22-75) |
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Year
One Poster

|
(1970 "Cuckoo Eye") |
You
have to pardon the head and lamp in the photo. It's the only
picture of the poster I could get. Thanks to Bruce Clark. |
|
Ying and Yang |
(6-25-60) |
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