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About 10 to 15 minutes into every show Shep would usually give the station ID followed by a string of commercials.

Many commercials were pre-recorded and he would often sing along or poke fun at them, others he would do from a script.
 

Some Humorous Station IDs
(8-25-66) "Speaking of rottenness"
(4-16-66) "Speaking of nuts"
(6-11-66 Limelight) "Speaking cream cheese"
"Trashing the commercials" (12-22-75)
Commercials

Aero Mexico

   

Air Jamaca

   
Alexis Lichine Beau-Jolais Wine

7-18-73

Bachman Pretzels

9-29-75

Ballantine Beer   

Buick

(11-18-63)

Collegiate Institute

(3-7-66)

Correctol

9-29-75

Dell Paperbacks

9-29-75

Di Gel

9-29-75

Electronic Workshop (6-25-60)

  

European Health Spa

9-29-75

General Tire    
Gogomobile    
Grand Union (6-25-60)  

Great Shanghai

   

Honda

   
Kent (4-16-66)    

Iran Airlines

   
Limelight (4-25-63 before LL shows started)
(5-19-66 for his show)

Long Island Press

9-29-75

Lufthansa Airlines   

 

Macleans Toothpaste    

Mandarin House

(11-28-63) 

    
Marboro Book Stores    
Marlboro Cigarettes    
Miller Beer (4-16-66)

New York Times (3-7-66)

North Shore University Hospital

9-29-75

Nucoa Margarine

 ~ 66-68

Orbachs

     
Ornithopter 1971 / 1972

Paperbook Gallery (4-25-63)  
Piel's Beer (3-7-66)
Pottery of All Nations    
Prexy's    
Regal Crown Sour Candies (8-9-66)   
Renault cars (spelling?)    
Rheingold Beer    
Roosevelt Savings Bank

9-29-75

Rover 2000 (5-19-66)

Sunoco (6-25-60)

Sweet and Low

7-18-73

Sweetheart Soap

1956

Theragram

9-29-75

Triumph TR3    

Village Voice

(6-25-60)

Wohlmuth (5-19-66)   
WOR Christmas Fund (12-22-75)
Year One Poster
 
(1970 "Cuckoo Eye")

You have to pardon the head and lamp in the photo. It's the only picture of the poster I could get. Thanks to Bruce Clark.

Ying and Yang (6-25-60)  

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