A thousand years from now "they" will call our century the Time of the Great Itch, possibly also the Time of the Transcendent Show Biz Outlook. Things now are produced instead of just happening.
Shep tells of walking past a construction site & hearing a bad loudspeaker playing a recording of the construction efforts narrated by Tony Curtis, June Havacare (?) and Cary Grant - "the voices of spring".
Shep mentions a trade journal report in which a couple of "big networks" were "teed off" with the "space agency" over the low production values of a recent Atlas rocket launch. He then becomes a network official making a presentation to the space agency, illustrating the difference between their poorly produced launch (guys fooling with dials, loud "7 db over zero" hum during countdown) and how their production would turn the country on its collective ear. They'll portray the astronaut as "a veritable Charlton Heston of reality", Richard Burton will do the countdown and James Mason will narrate re-entry – all produced by Otto Preminger & 20th Century Fox.
Shep goes onto a story of being summoned to meet Otto von Kornfeld (Preminger?), a "great man" who has fully produced his own life.
Hidden camera commercials as the most sickening type (new Socko soap with 5-pronged action & the new Socko Dynamo 8 with Super Dyno Whoopee Drive)
Shep ends by portraying an ad agency guy on the phone telling C.G. that Mr. Brundage says to get the copy points in the “real people” commercials & that real people do say such things as "New improved Super Dyno Five Point Drive" – his wife said it the other day!
WOR ID
Speaking of mishmashes, this is WOR, New York
Salutes
Brass Figlagee Award Question
What was the Tin man suffering for want of? And the Scarecrow?
