radio talk king, master salesman, and magnificent charlatan
Donald Bain 1974 Macmillan
ISBN #0-02-505950-5
Copyright: 1974
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There is no major narrative on Shepherd in this book, however it does touch upon Shep's time at WOR while Long John was there and how Shep was fired for not playing records as well as an attempt to lure Shep to WNBC when Long John went over there.