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The Roots of Shep's Tales

Ice Cream Wars - The Igloo
What happens when two ice cream parlors, one privately owned and one own by a big conglomerate, are across the street from one another and it's a hot summer night? Shep tells the story of the Great Ice Cream War between "The Igloo" and Borden's Dairy back in Hammond during the late 30's. The two were right across the street from one another and one day a battle was fought driving the prices down from 12 cents a double dip to FREE.
Where Shep Made Reference To This Subject:
Links to Further Information:
• "A Fistful of Fig Newtons"

From "A Fistful of Fig Newtons"

July 10,1940
Hammond Times - Igloo Ad