Great Ice Cream War
Friday - July 5, 1963
WOR Show Original Airing
What a great city this is when everyone is gone. Shep asks that everyone stay away, stay where they are because it's so peaceful, he even rode his motorcycle around town.
"What is that expression? When the rat's away..."
Shep begins by talking of summer madness and the gasoline price wars that Jersey had not long ago. This leads to him telling the story of the Great Ice Cream War between "The Igloo" and Borden's Dairy back in Hammond during the late 30's.
The two were right across the street from one another and one day a battle was fought driving the prices down from 12 cents a double dip to FREE.