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About 10 to 15 minutes into every show Shep would usually gives the station ID followed by a string of commercials.

Many commercials were pre-recorded and he would often sing along or poke fun at them, others he would do from a script.

Some Humorous Station IDs
(8-25-66) "Speaking of rottenness"
(4-16-66) "Speaking of nuts"
(6-11-66 Limelight) "Speaking cream cheese"
"Trashing the commercials" (12-22-75)
Sponsors ( 275 Found)
ACTION - Washington DC Acme Supermarkets Aero Mexico
Air Italia Air Jamaca Alexis Lichine Beau-Jolais Wine
Alfa Romeo Ali vs Frazier American Dictating Machine Co.
American Heritage Magazine American Motors Americana Hotel
Anacin Arpege Atlas
B & B Lorrys BWIA Airlines Bachman Pretzels
Backpacker Magazine Ballantine Beer Barclays Traveler's Checks
Barnes and Noble Barrington Hills Bavarian Summer Festival at Lakewood Park, Barnesville, PA
Benihana Japanese Steakhouse Bless This Car Keychain Blue Ribbon Restaurant
Book Find Club Bowie Racetrack Braniff International
Broadcast Corned Beef Hash Broadway Play Buick
Business Week
California Prune Advisory Board Car and Driver Magazine Carolina Rice
Castro Convertible Cerromar Beach Hotel Cheshire Academy
Chevron Chrysler Cinzano
Coca Cola Collegiate Institute Compoz
Coolies Anemia Foundation Correctol Costa Del Sol Wine
Coty Perfume - Imprevu Create A Card Cunard
The Cattleman Restaurant
D'Agostino Datsun Deer Park Spring Water
Dell Books Department of Air Resources Department of Housing and Urban Developemet
Department of Transportation Di Gel Dodge
Dr Pepper Dubonnet Wine
E. J. Korvette Eastern Airlines Edsel
Elecktra Records Electronic Workshop Emilio Gucci Furs
European Health Spa Evelyn Wood Eveready
Expo 67 Montreal
Facing the Lions - Viking Press Fanny Farmer FinnAir
First National Health Agncy Foodtown Ford
Friends of Central Park
Garden State Racetrack Gavin Antennas General Tire
Genovese Drugstores Gimbles Gogomobile
Golden Bounty Vitamins Gramercy Park Clothes Grand Union
Grand Way Tours Great Shanghai Great Western Wine
The Golden World of Opera
Happiness Chinese Restaurant Harlem YMCA Harper's Magazine
Herald Tribune Herr's High School Diploma Academy
Hillman-Kohan Vision Center Hills Supermarket Hoffritz
Holland America Hollywood Bread Honda Motorcyles
Hotel Bar Butter House of Chan Huffman Koos
International Automobile Show Iran Airlines The Intimate Enemy
Japan Airlines Jean Nate John Barleycorn Pub
KLH Kaiser Aluminum Foil Kent
King Karol Music Knickerbocker Beer
Lafayette Radio Lake Tarleton Club Leather Guild Warehouse
Leonard Kreusch Wines Les Champs Restaurant Lifesavers
Limelight - Shep Limelight - pre-Shep Loft's Candy
Long Island Press Lowenbrau Beer Luden's Cough Drops
Lufthansa Airlines
Macleans Toothpaste Macy's Madison Square Garden
Magnavox Maladies Cheese Blintzes Mama Leone's
Mandarin House Manny Wolfes Marathon Man
Marboro Book Stores Marlboro Cigarettes Marriott Hotels
Martin's Home Decorating Centers Mayo 7 Mazda
Metropolitan Museum of Art Michelob Beer Miller Beer
Mountain Valley Water Movie Promotion Murdock Loans
Music Age Record Shop
N.Y. Nets National Airlines National Dance Company of Senegal
National Institute for Mental Health National Observer Nedics
New York Coliseum New York Institute of Technology New York Jets
New York Journal American New York Magazine New York Philharmonic
New York Sports & Vacation Show New York Times New York Times Sunday Magazine
New Yorker Magazine Newport Cigarettes Newsday - L.I. Newspaper
North Shore University Hospital Norwegian America Line Nucoa Margarine
Olin's Rent a Car Olivetti Valentine Typewriter Orbachs
Orenstein's Ornithopter (Flying Bird)
Palisades Amuesment Park Pan Am Airlines Paperbook Gallery
Parks Sausage Peace Corps (PSA) Peter Lind Hayes and Mary Healy
Peugeot Piel's Beer Playboy Club-Hotel
Playboy Magazine Political Ad Pontiac
Port Authority Pottery of All Nations President's Council on Physical Fitness and Sports
Presidetial Coice Couri Air Service Press Box Steak House Prestone
Prexy's Promenade Caf - Rockefeller Center Provident Savings Bank
Prozy's Army/Navy Store Public Service Announcement (PSA) The Pilgrim Laundry
Quantas Airline
Orville Reddenbacher Gourmet Popcorn R.E.A. Express Random House
Record Hunter Regal Crown Sour Candies Renault cars
Rheingold Beer Rokeach Gefilte Fish Roosevelt Savings Bank
Rosetta Roto Broil Rover 2000
The Realist
No Commercials or Commercials Cut STP Oil Treatment Salem Cigarettes
Schlitz Schrafts Candy's Schrafts Restaurant
Sears Shell Oil Company Shep Promo - Books
Shep Promo - Live Appearance Shep Promo - Records Shoetown
Shop Rite Shopwell Supermarkets Show Magazine
Siglo Wine Smithsonian Magazine Smokey The Bear
Squibb - Golden Bounty Vitamins Subway Special to the World's Fair Sunoco
Sweet 'n Low Sweetheart Soap Swissair
TAP Airlines - Portugal TV Guide Tar Gard
Theragran Tijuana Smalls Time Life Books
Time Magazine Tower Isle Hotel Toyota
Triumph TR3
U.S. Air Force U.S. Army U.S. Savings Bonds (PSA)
US Marine Corps Ulpan Center
Vegemato Juice Village Voice Village Voice Sports Car Rally
The World Festival of Magic and the Occult WNET Channel 13 WOR Christmas Fund
WOR Radio Promo WOR TV Promo White Rose Tea
Winston Cigarettes Wohlmuth Wolffs Kasha
World Journal Tribune Worth Perfume - Je Reviens
Year One Poster Ying and Yang