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WOR Station IDs
Speaking of. . .

During almost every show, Shep would need to do a station I.D. which was usually followed by a group of commercials. This was done at about the 15 minute mark. He would usually segway into it by relating to the topic he was discussing. For instance if he was talking about being a kid and getting in trouble he might have said "Speaking of sins, this is WOR New York"